Hi

I'm Geraldine Hurd - an award winning retailer and expert bra fitter.  I am also one of the few internet retailers you will find who is confident enough to put their name and face on their shop !!

After designing and selling lingerie for many years, I have come to think of myself as a bit of an expert. I have designed ranges for some of the top brands, and have my own specialist lingerie shop. 

Buying bridal lingerie can be expensive and disappointing, that is why I have created Bridal Lingerie Shop - to provide you with a really gorgeous line of lingerie, at prices that you can afford.  

I have worked with all of the suppliers I use for many years, and as a lingerie designer, understand the manufacturing techniques and materials used.  I know, and love, each of the items I sell, and I am confident you will not be disappointed.

You can buy in confidence from me.  If you need any help or advice please call the advice line number and I will be delighted to try and help.